1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners. Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by other services used on the website).

We also use similar technologies such as pixels, local storage, and web beacons, which function in a comparable manner. When we refer to "cookies" in this policy, we include all such technologies.

2. How We Use Cookies

Holiday Lights Decor Massachusetts uses cookies for the following purposes:

Essential functionality: Ensuring the website operates correctly, maintaining your session, and remembering your cookie preferences.
Analytics: Understanding how visitors interact with our website so we can improve content, navigation, and user experience.
Marketing: Delivering relevant advertisements, measuring campaign effectiveness, and limiting ad frequency.

3. Cookie Categories

3.1 Essential Cookies (Always Active)

These cookies are strictly necessary for the website to function and cannot be disabled. They are usually set in response to actions you take, such as filling in forms or setting your privacy preferences.

Cookie Name	Purpose	Duration	Type
`cookie_consent`	Stores your cookie consent preferences	365 days	First-party
`PHPSESSID`	Session management for form submissions	Session	First-party

3.2 Analytics Cookies (Opt-in Required)

These cookies help us understand how visitors use our website by collecting anonymous, aggregated data. They are only activated after you consent via our cookie banner.

Cookie Name	Purpose	Duration	Provider
`_ga`	Distinguishes unique visitors using a randomly generated number	2 years	Google Analytics
`_ga_*`	Maintains session state for Google Analytics 4	2 years	Google Analytics
`_gid`	Distinguishes visitors over a 24-hour period	24 hours	Google Analytics
`_gat`	Rate-limits data collection on high-traffic sites	1 minute	Google Analytics

3.3 Marketing Cookies (Opt-in Required)

These cookies are used to deliver advertisements relevant to you and to measure the effectiveness of advertising campaigns. They require your explicit consent.

Cookie Name	Purpose	Duration	Provider
`_gcl_au`	Stores conversion data for Google Ads	90 days	Google Ads
`_fbp`	Tracks visits across websites for Facebook advertising	90 days	Meta (Facebook)
`IDE`	Used by Google DoubleClick to serve targeted ads	13 months	Google DoubleClick

4. Your Consent

When you first visit our website, a cookie banner will ask for your consent before any non-essential cookies are placed on your device. You can:

Accept All: Consent to all cookie categories (essential, analytics, and marketing).
Reject All: Only essential cookies will be used. No analytics or marketing cookies will be placed.
Manage Preferences: Choose individually which categories of non-essential cookies you wish to allow.

Essential cookies cannot be disabled as they are required for the website to function properly.

5. Changing Your Preferences

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer. Your updated preferences will take effect immediately.

Alternatively, you can manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies from specific or all websites. Please note that disabling essential cookies may impact the website's functionality.

Browser cookie management guides:

6. Google Consent Mode v2

Our website implements Google Consent Mode v2, which communicates your consent choices to Google services. When you decline analytics or marketing cookies, Google's tags will operate in a limited mode that respects your privacy preferences without placing tracking cookies.

7. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these third-party cookies. For information on how these third parties use your data, please refer to their respective privacy policies:

8. Data Transfers

Some third-party services may transfer cookie data outside the European Economic Area (EEA). When this occurs, appropriate safeguards are in place as described in our Privacy Policy.

9. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. When material changes are made, we will update the consent version to prompt a new consent request from all visitors. The "Last Updated" date at the top of this page indicates the most recent revision.

10. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Holiday Lights Decor Massachusetts

12 Westgate Dr, Woburn, MA 01801

Email: holidaylightsdecorma@gmail.com

Phone: (781) 778-8086